Representasi Eksploitasi Tubuh Perempuan dalam Iklan Torpedo (Studi Semiotik Representasi Eksploitasi Tubuh Perempuan dalam Iklan Torpedo versi “Gigi Palsu” di Media Televisi)
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Institusion

Universitas Pembangunan Nasional Veteran Jawa Timur

Author

Rr. HANDINING , CEMPAKA HARUMSARI

Subject

P87 Communication. Mass Media 

Datestamp

2012-07-31 07:29:51 

Abstract :
The purpose of this study was to determine the representasion of sexual exploitation of woman body in advertising of Torpedo ?Dentures? version on television. Theory used in this study is the theory according to John Fiske, divided into three levels, that is level of reality, level of representation and level of idiology. For this research method used is a qualitative descriptive method by using semiotic analysis, to interpreted women?s body exploitation in Torpedo advertising. Based on the results of research, advertising of Torpedo ?Dentures? version will be full charge of exploitation in woman?s body representation. Exploitation of woman?s body representation is visualized with the use of minimal clothing, gestures and expressions that make female models exploited. 

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