Abstract :
Background formulation of the problem in this study is how public
opinion, especially housewives to the song "Hamil Duluan" which was banned by
the Broadcasting Commission of East Java Indonesia. "The purpose of this
research is how much and influence people, especially housewives know the
lyrics to " Hamil Duluan " which was banned by the Broadcasting Commission of
Indonesia East Java and the influence of the song on the social life of the
community. Provide knowledge to the public regarding the development of songs
that can affect your personal life is good to follow and to the mass media as an
input to determine which ones fit the needs of the audience by not exploiting any
of the parties taking into account the effects. For the songwriter is expected to
provide positive feedback, educational, and informative in choosing a well made
song that was created before the market is entrusted to the singer.
This study is based on the SOR theory Stimulus (S), Organism (O),
Response (R) and Descriptive opinion. Operational definition in this study is the
belief and attitude of the housewife. Opinion is a statement about something that
is in conflict or there are different views on an issue. Opinion of the first reaction
in which people have a sense of doubt concerning a problem that another of his
habits, the mismatch, and a change in assessment, so that these elements are
pushed to disagree with each other. Thus the opinion has 2 elements and issues
statements to the contrary. Opinion would not arise if there is nothing to conflict
and disagreement should be stated. As for the opinions it can be stated the words
or shown by the behavior. Opinion has always been traits that are known from the
statements, was the synthesis or the difficulty of many opinions and have a large
number of supporters.
Type of measure used in this study are Likert Scale, which is a more
systematic way to give the score on the index. Likert scale was used to measure
the opinion of a person or group of events or social phenomena. Fill in the
question to state approval is divided into four different response categories,
namely "Strongly Agree (SS)", "Agree (S)", "Disagree (TS)", and "Strongly
Disagree (STS)" which will be measured using nominal scale. The population in
this study were all housewives in Surabaya, aged between 30 years to 50 years.
With the number of housewives 100 respondents. The sampling technique in the
study were withdrawal of accidental sampling technique. Based on the
withdrawal, collection, processing and data analysis has been carried out this
research, this study can be concluded that a housewife in Surabaya has a positive
opinion for the song " Hamil Duluan ".