PERSEPSI FACEBOOKER TERHADAP PEMANFAATAN MEDIA SOSIAL
FACEBOOOK DI PT. PLN (PERSERO) DISTRIBUSI JAWA TIMUR
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Yanuar Putut , Widjanarko
Subject
P87 Communication. Mass Media
Datestamp
2012-08-15 03:35:13
Abstract :
The study was based on the use of internet technology is social media Facebook as a medium to optimize the performance of PT. PLN (Persero) Distribution of East Java. As the role of public relations at one of the state-owned enterprises, namely PLN East Java, with the development of business enterprises, the public should increasingly be considered. Through the Public Relations function which includes the function of the communicator, the function relationship (Relationship), the role of back-up management functions, and functions in creating the image (Corporate Image) that the utilization of social media Facebook can maximize service to customers located in the East Java area. Utilization of social media Facebook is also to know the extent to which performance of PT. PLN (Persero) Distribution of East Java in an account named "Java Power Info" on Facebook. So also with the public, with the media is facilitated in the customer service process as well as information from the PLN by wall status given by PLN to Facebooker. Public Relations is also easier to find out which areas are in East Java are often susceptible to interference. Methods in qualitative research is descriptive, ie a method that is easier to adjust when it is in fact double this study, presents the direct relationship between the researcher with the object of research, more sensitive and able to adjust to a lot of influence on the patterns of the face value.Techniques of data analysis in this research is descriptive method, ie the data which were collected in the form of words and images. Data collection techniques in the form of interviews with five informants in-depth interview with the guide-interview. To obtain a positive public perception, qualitative methods used were berdasrakan six aspects that perception consists of attitudes, motives, interests, interests, experiences and expectations. The results of this study is to use social media to build up a positive perception among Facebooker with PT. PLN (Persero) in East Java. Key words: Perception and Social Media "Facebook".
The study was based on the use of internet technology is social media Facebook as a medium to optimize the performance of PT. PLN (Persero) Distribution of East Java. As the role of public relations at one of the state-owned enterprises, namely PLN East Java, with the development of business enterprises, the public should increasingly be considered. Through the Public Relations function which includes the function of the communicator, the function relationship (Relationship), the role of back-up management functions, and functions in creating the image (Corporate Image) that the utilization of social media Facebook can maximize service to customers located in the East Java area. Utilization of social media Facebook is also to know the extent to which performance of PT. PLN (Persero) Distribution of East Java in an account named "Java Power Info" on Facebook. So also with the public, with the media is facilitated in the customer service process as well as information from the PLN by wall status given by PLN to Facebooker. Public Relations is also easier to find out which areas are in East Java are often susceptible to interference. Methods in qualitative research is descriptive, ie a method that is easier to adjust when it is in fact double this study, presents the direct relationship between the researcher with the object of research, more sensitive and able to adjust to a lot of influence on the patterns of the face value.Techniques of data analysis in this research is descriptive method, ie the data which were collected in the form of words and images. Data collection techniques in the form of interviews with five informants in-depth interview with the guide-interview. To obtain a positive public perception, qualitative methods used were berdasrakan six aspects that perception consists of attitudes, motives, interests, interests, experiences and expectations. The results of this study is to use social media to build up a positive perception among Facebooker with PT. PLN (Persero) in East Java. Key words: Perception and Social Media "Facebook".
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