READABILITY IKLAN NEW HONDA BLADE 110R DI SURAT KABAR
( Readability Analysis Iklan New Honda Blade 110R di Koran Jawa Pos )
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
ZUNIFAR ANUGRAH , ALFASANDY
Subject
HF5801 Advertising
Datestamp
2012-08-15 04:55:54
Abstract :
The research was based on newspaper media to build and present a reality of life into forms of advertising. In an advertisement possibilities everyday just seen and then ignored. Most of the ads just using pictures, colors and icons just to attract audiences who see it but not only that, the ad also has a message content (copywriting) to further attract audiences and consumer. So the audience can be influenced and interested in the products advertised. This study focused on the audiences who love to read and pay attention to how the response is an ad that read (copywriting). Message content (copywriting) is a puller or a sweetener to attract an audience by using language that is sometimes difficult to decipher. Therefore this study to explore the degree of difficulty or ease of sentences that are used by advertisers in deciphering Ad New Honda Blade 110R at Jawa Pos Newspaper The method used is the Cloze procedure, which includes quantitative research using Yamane formula to determine the respondent. And Cloze Test procedures used to determine how high a level of ease that message to be understood and understood by the audience by using a reference Readability Analysis. The research was conducted in Surabaya area and taken randomly from each village of the 4 sub-district selected in the South and East Surabaya. To then summed in order to know the contents of the message type is difficult or easy to be understood by the public The results of this study based test cloze readability analysis procedure of the 100 respondents message content (copywriting), including categories of advertising is difficult because of language dgunakan difficult to understand and too long to remember. These results are also influenced by education level of respondents, lack of interest of the respondent and several times to read the ads in each issue. Digunkan also contained language that the foreign language in it so that the respondents did not understand the language used by these ads.
The research was based on newspaper media to build and present a reality of life into forms of advertising. In an advertisement possibilities everyday just seen and then ignored. Most of the ads just using pictures, colors and icons just to attract audiences who see it but not only that, the ad also has a message content (copywriting) to further attract audiences and consumer. So the audience can be influenced and interested in the products advertised. This study focused on the audiences who love to read and pay attention to how the response is an ad that read (copywriting). Message content (copywriting) is a puller or a sweetener to attract an audience by using language that is sometimes difficult to decipher. Therefore this study to explore the degree of difficulty or ease of sentences that are used by advertisers in deciphering Ad New Honda Blade 110R at Jawa Pos Newspaper The method used is the Cloze procedure, which includes quantitative research using Yamane formula to determine the respondent. And Cloze Test procedures used to determine how high a level of ease that message to be understood and understood by the audience by using a reference Readability Analysis. The research was conducted in Surabaya area and taken randomly from each village of the 4 sub-district selected in the South and East Surabaya. To then summed in order to know the contents of the message type is difficult or easy to be understood by the public The results of this study based test cloze readability analysis procedure of the 100 respondents message content (copywriting), including categories of advertising is difficult because of language dgunakan difficult to understand and too long to remember. These results are also influenced by education level of respondents, lack of interest of the respondent and several times to read the ads in each issue. Digunkan also contained language that the foreign language in it so that the respondents did not understand the language used by these ads.
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