TINGKAT PENGETAHUAN MASYARAKAT TENTANG ISI PESAN
IKLAN LAYANAN MASYARAKAT
VERSI SME TOWER
(Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya
Tentang Isi Pesan Iklan Layanan Masyarakat Versi SME Tower
di Televisi)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Selvi , Agustin Mariadi
Subject
HE8700 - 8700.9 Television broadcasting
Datestamp
2013-03-20 03:07:49
Abstract :
SME version of the community service advertisements Tower was made because the number of Indonesian society are reluctant to purchase and use of domestically produced goods. Indonesia still faced with the problem of a high rush of imported goods. Objectives to be achieved in this study was to determine the level of public knowledge about the content of advertising messages Surabaya Public Service in Television Tower SME Version The population in this study were people aged 17-59 years old Surabaya and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Data collection for research here using two approaches, namely the primary data and secondary data. Methods of data analysis in this study using a frequency table Results of the test results obtained respondents' level of knowledge of the content of public service advertising messages SME Tower is high. Keyword : Level Of Public Knowladge, publick service
SME version of the community service advertisements Tower was made because the number of Indonesian society are reluctant to purchase and use of domestically produced goods. Indonesia still faced with the problem of a high rush of imported goods. Objectives to be achieved in this study was to determine the level of public knowledge about the content of advertising messages Surabaya Public Service in Television Tower SME Version The population in this study were people aged 17-59 years old Surabaya and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Data collection for research here using two approaches, namely the primary data and secondary data. Methods of data analysis in this study using a frequency table Results of the test results obtained respondents' level of knowledge of the content of public service advertising messages SME Tower is high. Keyword : Level Of Public Knowladge, publick service
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