TINGKAT PENGETAHUAN REMAJA SURABAYA
TENTANG ISI PESAN IKLAN BKKBN
(Studi Deskriptif Tingkat Pengetahuan Remaja Surabaya Tentang Isi pesan
Iklan BKKBN Di Televisi Versi “Shiren Sungkar Dan Teuku Wisnu)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Fajar Juliarto, Permadi
Subject
P87 Communication. Mass Media
Datestamp
2013-07-03 06:40:05
Abstract :
One form of media to convey messages is television advertising. One of the frequent public service announcements aired by television stations in Indonesia is a public service announcement about the BKKBN Version " Shireen Sungkar and Teuku Wisnu ". The purpose of this study to determine how the level of knowledge of young people in Surabaya on the content of the message BKKBN public service ads on television version "Shireen Sungkar and Teuku Wisnu". The population in this study were adolescents 15-24 years old Surabaya, sample in this study of 100 people remaja.Teknik sampling in this study is using multistage cluster random sampling. Analysis techniques in this study using a frequency distribution. The results of this study is the knowledge level of adolescents Surabaya is the category of being it is shown that the level of knowledge of adolescents about the content of public service ads BKKBN "version of Shiren Sungkar and Teuku Wisnu on teen television quite understand the message conveyed by the advertising community service BKKBN" version of Shiren Sungkar and Teuku Wisnu.
One form of media to convey messages is television advertising. One of the frequent public service announcements aired by television stations in Indonesia is a public service announcement about the BKKBN Version " Shireen Sungkar and Teuku Wisnu ". The purpose of this study to determine how the level of knowledge of young people in Surabaya on the content of the message BKKBN public service ads on television version "Shireen Sungkar and Teuku Wisnu". The population in this study were adolescents 15-24 years old Surabaya, sample in this study of 100 people remaja.Teknik sampling in this study is using multistage cluster random sampling. Analysis techniques in this study using a frequency distribution. The results of this study is the knowledge level of adolescents Surabaya is the category of being it is shown that the level of knowledge of adolescents about the content of public service ads BKKBN "version of Shiren Sungkar and Teuku Wisnu on teen television quite understand the message conveyed by the advertising community service BKKBN" version of Shiren Sungkar and Teuku Wisnu.
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