TINGKAT PENGETAHUAN SISWA SDN PEPELEGI I DAN II
SIDOARJO TENTANG IKLAN PASTA GIGI PEPSODENT
VERSI “sikat gigi pagi & malamâ€
( Studi Deskriptif Tingkat Pengetahuan Siswa SDN Pepelegi I dan II Sidoarjo
Tentang Iklan Pasta Gigi Pepsodent Versi â€
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
HENDRA WAHYU, F.
Subject
P87 Communication. Mass Media
Datestamp
2013-07-03 07:18:40
Abstract :
This study aims at the knowledge level of students SDN Pepelegi I and II Sidoarjo on Pepsodent toothpaste ad version of "toothbrush morning and evening". The theories used in this study is the level of knowledge, as television advertising media, elements of advertising, television audiences, the theory S - O - R (Stimulus - Organism - Response). This study used quantitative descriptive methods. The samples in this study were students SDN Pepelegi I and II Sidoarjo grade 5 and grade 6 students as much as 139. The sampling technique using total sampling method. This study uses survey. Data from the questionnaires were tabulated, analyzed and interpreted descriptively. From the analysis and discussion that has been described by researchers in the form of data presentation are described in terms of the frequency table then has undergone a process of analysis and processing of data, in this study it can be concluded that the level of knowledge of students of SDN Pepelegi I and II Sidoarjo on Pepsodent toothpaste ad version "brush your teeth morning and night "is the high-level categories pengatahuan by the number of 76 students. Keywords: Level of knowledge, students SDN Pepelegi I and II, Sidoarjo, Pepsodent toothpaste ad
This study aims at the knowledge level of students SDN Pepelegi I and II Sidoarjo on Pepsodent toothpaste ad version of "toothbrush morning and evening". The theories used in this study is the level of knowledge, as television advertising media, elements of advertising, television audiences, the theory S - O - R (Stimulus - Organism - Response). This study used quantitative descriptive methods. The samples in this study were students SDN Pepelegi I and II Sidoarjo grade 5 and grade 6 students as much as 139. The sampling technique using total sampling method. This study uses survey. Data from the questionnaires were tabulated, analyzed and interpreted descriptively. From the analysis and discussion that has been described by researchers in the form of data presentation are described in terms of the frequency table then has undergone a process of analysis and processing of data, in this study it can be concluded that the level of knowledge of students of SDN Pepelegi I and II Sidoarjo on Pepsodent toothpaste ad version "brush your teeth morning and night "is the high-level categories pengatahuan by the number of 76 students. Keywords: Level of knowledge, students SDN Pepelegi I and II, Sidoarjo, Pepsodent toothpaste ad
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