PERSEPSI MASYARAKAT SURABAYA TENTANG IKLAN ”MANFAAT PAJAK” DI TELEVISI (Studi Deskriptif kualitatif Persepsi Masyarakat SurabayaTentang Iklan ”Manfaat Pajak” di Televisi)
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Institusion

Universitas Pembangunan Nasional Veteran Jawa Timur

Author

Julio , Anshar

Subject

P87 Communication. Mass Media 

Datestamp

2013-07-03 07:29:24 

Abstract :
This research is based on data obtained by previous researchers on the low level of public awareness about taxes and Tax Benefits of advertising influence public perception. Model used in the S-R model. the model is the most basic model in the communication sciences. This Model of communication as a process of action reaction. This Model assumes that words verbal, nonverbal signs, images, and actions will stimulate others to respond in a certain way. We can also say that this process is the transfer of information or ideas. This process may take the form of reciprocity and has many effects. Each effect can change the behavior of the next communication. The method used to determine this issue i.e. qualitative descriptive. Using In depth interviews (in-depth interviews) to get more information about existing problems. The results of this research, according to researcher perceptions of the expected tax benefits from advertising is not the same as perception accepted the community after seeing the ad ditelevisi tax benefits. Keywords: Qualitative, perception, advertising tax benefits, television 

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