DIFUSI INOVASI DAN ADOPSI KEBUDAYAAN KOREA
(Difusi Inovasi dan Adopsi Remaja Surabaya terhadapKebudayaan Korea
“Gangnam Styleâ€)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
NESSYA PRAMESTHI ANGGUN , KUSUMA
Subject
P87 Communication. Mass Media
Datestamp
2013-07-08 06:59:45
Abstract :
This research is based on teen Surabaya which was affected by the culture of Gangnam Korea Style. Because the researchers wantedto know whether the teens had been adversely affected by the Surabaya Korea culture soyouth Surabaya menginovasi and adopt the culture of Korea. Because the current wave of Korea has spread from country to country. In this study researchers using theory of Rogers diffusion of innovations. This theory explains the process of how an innovation delivered(communicated) through certain channels over time to a group of members of the social system. The methods used to find out the existing problemswith the use of a descriptive qualitative research. Here using the theory of Rogers, which divide the stages of innovation i.e. the attribute, the type of innovation innovation decisions, communication channels, the condition of social systems and the role of agents of the actual text. As well as the stages of adoption, namely the emergence of knowledge, persuasion, decision stage stage, stages of implementation, and the confirmation stages. The results of this study, according to researchers is the third resource person receive Gangnam Korea Style culture with a positive culturewithout leaving Indonesia. By means of creating new dances performed by the speaker 1. While the speaker 2 and 3 have not been adopted but still menginovasi, meaning that it has not created a new dance moves. Keywords: qualitative adoption, and diffusion of innovation korean culture, Gangnam Style.
This research is based on teen Surabaya which was affected by the culture of Gangnam Korea Style. Because the researchers wantedto know whether the teens had been adversely affected by the Surabaya Korea culture soyouth Surabaya menginovasi and adopt the culture of Korea. Because the current wave of Korea has spread from country to country. In this study researchers using theory of Rogers diffusion of innovations. This theory explains the process of how an innovation delivered(communicated) through certain channels over time to a group of members of the social system. The methods used to find out the existing problemswith the use of a descriptive qualitative research. Here using the theory of Rogers, which divide the stages of innovation i.e. the attribute, the type of innovation innovation decisions, communication channels, the condition of social systems and the role of agents of the actual text. As well as the stages of adoption, namely the emergence of knowledge, persuasion, decision stage stage, stages of implementation, and the confirmation stages. The results of this study, according to researchers is the third resource person receive Gangnam Korea Style culture with a positive culturewithout leaving Indonesia. By means of creating new dances performed by the speaker 1. While the speaker 2 and 3 have not been adopted but still menginovasi, meaning that it has not created a new dance moves. Keywords: qualitative adoption, and diffusion of innovation korean culture, Gangnam Style.
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