SIKAP MASYARAKAT SURABAYA TERHADAP PEMBERITAAN “SURABAYA CANTIK GREEN AND CLEAN” (Studi Deskriptif Tentang Sikap Masyarakat Surabaya Terhadap Pemberitaan “Surabaya Cantik Green And Clean” di Harian Jawa Pos)
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Institusion

Universitas Pembangunan Nasional Veteran Jawa Timur

Author

RENNY, ELVADARI

Subject

P87 Communication. Mass Media 

Datestamp

2013-07-16 01:33:21 

Abstract :
Theoretical basis is used, such as understanding attitude, Community Surabaya in Surabaya as the mass media audiences, newspapers as social control, and the theory of SOR (stimulus, organism, and response) The research method used is descriptive method, the one variables. The population in this study were people who lived in Surabaya Surabaya. Mechanical withdrawal sample using multistage cluster random sampling method with the criteria respondents, people who live in Surabaya Surabaya, whether working or not working, the Jawa Pos daily reading. The study involved 100 respondents From this research result that Surabaya Public attitudes toward the news "Surabaya Beautiful" in daily Jawa Pos is positive. This is because many people are aware of the importance of maintaining cleanliness and greening the environment in addition to the residents support the village hygiene program organized by the City Government in cooperation with the Jawa Pos daily positive impact for the people of Surabaya. Keywords: Attitude, Community Surabaya, "Surabaya Beautiful Green and Clean ",Jawa Pos.  

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