Abstract :
HARISUL AKBAR, CULTURE ACCULTURATION IN COMMUNICATION BEHAVIOR
(Qualitative descriptive study of the behavior of the communication in acculturation between the
Javanese and Madurese districts Sampang)
Settlers living in Sampang Madura certainly bring a new culture and unwittingly
acculturation has occurred, as the majority of Javanese migrants had a major role in this
cultural mix. Madurese nature a more egalitarian and open, in contrast to the nature of the
Javanese "ewuh pakewuh". So the researchers are interested in studying how the behavior of
the communication in acculturation between Javanese and Madurese ethnic at Sampang
Madura.
Acculturation is the learning process how to live in a new culture that begins with
cultural diffusion to some place,according to Harper (in his book. Samovar, et al,2010:479-
482) there are three strategies that will accelerate or retard this process of acculturation that
is, language, imbalance, and ethnocentrism. Measuring 4 degrees phase ie communication
behavior by Berlo (1) just spoke lightweight (only talk), (2) interdependence
(interdependent), (3) tolerance (empathy), (4) mutual interaction (interactive).
The research method used is descriptive qualitative research, the type of research that
contains exposure by not involve calculations numbers (Kuncoro: 2003).
The results have demonstrated the existence of acculturation interviews, all
informants had passed four stages of communication behavior Berlo well, some things that
hinder the process are language differences, cultural differences and stereotypes of Madurese
were rough, but over time both parties can adjust to the differences existing and also reduce
the time the tribal stereotypes that the next stage can be run well.
Keywords: Acculturation, Java, Madura.