Abstract :
In the beginning of every new school year, the parents of the students seem busy
with the phenomena that always comes from every years of the issue of preparing
students to meet the new admission activities. This makes students parents? worry when
their children can not get a seat at the first public junior school in caused by intense
competition and the amount of learners far more than the availability of the capacity in
public schools. This leads to a lot of parents do not understand and have problems on
the government programs that use the PPDB online system.
The purpose of this study is to know how understanding the parents of new
students on the procedures PPDB online in five Regional Junior High School in
Surabaya, the kind of the obstacle found by the parents? and also what kind of
communication models are used by the Education Department on the procedures of
PPDB online .
This study used qualitative methods, with techniques of collecting and analyzing
the data using in-depth interviews and a descriptive analysis. From the analysis, it can
conclude that the two-stage model of communication used by Dispendik Surabaya is the
best way and rich much successful because after the principal gave a lot of information
on their socialization make much progress for the students parents? and increased
understanding of the procedure of PPDB online.
Key words : model of communication, PPDB Online, socialization