REPRESENTATION OF SENSUALITY TO TELEVISION ADVERTISEMENT OF TIM TAM SLAM (”The Semiotic Studies About Representation of Sensuality to The Television Advertisement of Tim Tam Slam Version ”Titi Kamal as a Stewardess”)
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Institusion

Universitas Pembangunan Nasional Veteran Jawa Timur

Author

SYULINDA , FIDELIA IZAAK.

Subject

HE Transportation and Communications 

Datestamp

2011-03-01 13:54:52 

Abstract :
The objective of research was to know how the Representation of Sensuality to Tim Tam Slam version ?Titi Kamal as a Stewardess? on Television. In this research, we use the sign theory by Charles Sanders Peirce. Triangle Meaning Theory consists of Object, Sign, and Interpretation. Based on the object, Peirce divide sign became 3 parts: Icon, Index, and Symbol. The research method that is used is qualitative descriptive research by semiotic analysis. Corpus that is used is The Advertisement of Tim Tam Slam version ?Titi Kamal as a Stewardess?, have done by picture cutting of the advertisement where the picture captured into sensuality in this research. The Result indicates that Tim Tam Slam Advertisement version ?Titi Kamal as a Stewardess? is representation a sensuality. 

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