HUBUNGAN TERPAAN IKLAN HELM MDS PRO-SERIES VERSI “SULE†DI TELEVISI DENGAN SIKAP MAHASISWA SURABAYA PADA HELM MDS PRO-SERIES
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
AGUS , PURNIAWAN
Subject
HF5801 Advertising
Datestamp
2014-01-30 02:19:43
Abstract :
This research aims to determine the correlation between exposure of MDS Pro-series helmet advertising "Sule" version on television with surabaya student?s attitudes to MDS Pro-series helmet. The methods that used in the research is quantitative research methods with rank spearman correlation data analysis techniques. the theory that used in this study are SOR theory or Stimulus - Organism ? Response theory that talks about attitude change. The result of the research are there?s a low correlation between of MDS Pro-series helmet advertising "Sule" version on television with surabaya student?s attitudes to helmet MDS Pro-series. It?s means Surabaya student attitudes to MDS Pro-series helmet are not entirely influenced by MDS Pro-series helmet advertising on television. Mostly they get information from other various resources that used MDS Pro-series helmet such as family, friends and relatives by telling the helmet benefit. Keywords: S - O ? R Theory, Attitudes, Advertising Exposure
This research aims to determine the correlation between exposure of MDS Pro-series helmet advertising "Sule" version on television with surabaya student?s attitudes to MDS Pro-series helmet. The methods that used in the research is quantitative research methods with rank spearman correlation data analysis techniques. the theory that used in this study are SOR theory or Stimulus - Organism ? Response theory that talks about attitude change. The result of the research are there?s a low correlation between of MDS Pro-series helmet advertising "Sule" version on television with surabaya student?s attitudes to helmet MDS Pro-series. It?s means Surabaya student attitudes to MDS Pro-series helmet are not entirely influenced by MDS Pro-series helmet advertising on television. Mostly they get information from other various resources that used MDS Pro-series helmet such as family, friends and relatives by telling the helmet benefit. Keywords: S - O ? R Theory, Attitudes, Advertising Exposure
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