Abstract :
The market is a meeting place that serves buyers and sellers buying and
selling activities. In life, there are two forms of traditional markets, namely
markets and modern markets. Parent Puspa Agro Market is the biggest wholesale
market in East Java, a modern addition Puspa Agro Market Up as a supplier of
goods - goods to traditional markets and outside the region around East Java, but
it is also a distribution control every aspect of agricultural areas in East Java and
outside Java, East , currently Market Up Puspa Agro has started a gate to control
every aspect of the marketing of agricultural products in the Indonesian region,
even a gate export control every aspect of the world.
The purpose of this study are: to determine and assess the characteristics
of vegetable traders in the Market Up Puspa Agro, to identify and assess the
background of vegetable traders in Market Up Puspa Agro, to identify and assess
motivation vegetable vendors at Market Up Puspa Agro, to identify and assess
problems of vegetable traders in Market Up Puspa Agro.
Determining the location of the research was done intentionally
(purposive), which is in the village of Sidoarjo in East Java Jemundo. In the area
there are Puspa Agro Market Up as a trading center in East Java Agribusiness
condition is currently experiencing growth or decline, so that the condition is
appropriate for use as a research location. This study used a descriptive analysis.
The conclusion of this study were: male sex Most respondents - male, majority
greengrocer in Puspa Agro has a brother who traded vegetables, capital at the
greengrocer can come from bank loans, partially greengrocer vegetable trade
experience, motivation is the most greengrocer to make ends meet, most of the
vegetable vendors are not able to cope with unsold goods.