Abstract :
Wholesale market "Puspa Agro" is the biggest modern wholesale market
in East Java otherwise "Puspa Agro" as a supplier of merchandises to traditional
markets and outside the region around East Java, but it is also a distribution
control every aspect of agricultural areas in East Java and outside East Java,
currently "Puspa Agro" has started to be a gateway to control every aspect of the
agricultural marketing products in the Indonesian, even it is into the gates of
export control every aspect of the world.
The purpose of this study was : to know the social and economic
characteristics of the fruit traders, to know the fruit traders, and constraints to
determine the expectations of traders in the "Puspa Agro" market.
The determination the location of the research was done deliberately
(purposive) in Sidoarjo, East Java Jemundo. In the area there is a "Puspa Agro"
market as a trading center in East Java which Agribusiness conditions are
currently experiencing growth or decline, so that the existence of such conditions
deserve to be used as a location for research. This research uses descriptive
analysis.
The conclusions of this research was: social and economic characteristics
of the fruit are flattened averages in fruit traders have experience trading for quite
while as well as a fruit traders in puspa agro has more than 2 stands, the effect on
fruit traders income has increased after trade in the "Puspa Agro". Fruit traders
felt it was quite comfortable, safe, clean and orderly during trading in the market
"Puspa Agro". The obstacles facing traders is transport to fruit market, objected to
the cost of cleanliness, and the situation is relatively less visitors. Traders hope
puspa agro has reduction in costs of hygiene and more visitors comes.
Keyword : Fruit Traders, In "Puspa Agro" Market, social and economic, constrain