KEMITRAAN ANTARA PETANI TEBU
DENGAN PG. DJOMBANG BARU
DI KABUPATEN JOMBANG
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
RONGGOJATI, PUTUNINGRAT
Subject
HD1401 Agriculture--Economic aspects
Datestamp
2014-02-02 09:19:10
Abstract :
In the development of information technology today allows every company closer to consumers through electronic media though. Effective methods to reach potential consumers in very large numbers is to use computer technology by using the Internet. In the development of the fertilizer marketing today are not many manufacturers who use the internet sales (online). This study aimed to analyze the relationship between price orientation, time orientation, perceived benefits, risks accepted by the consumer purchasing behavior of liquid organic fertilizer through online at PT. Garda Wahana Perkasa The sampling technique of research use purposive sampling, 54 respondents as sample. Statistical analysis method use Chi Square support by SPSS 17.0 software. The research results show for the variable (X1) Orientation price, there is a link between the cost of use for online (X1.1) with frequency of purchase (Y). The lack of correlation between the type of fertilizer (X1.2) with a frequency of purchase (Y). For variable (X2) Orientation Time, No association between the efficiency of the time using the internet (X2.1) with frequency of purchase (Y). The relationship between the expenditure schedule (X2.2) with a frequency of purchase (Y). For variable (X3) perceived benefits, there is a connection between web offers more information (X3.1) with a frequency of purchase (Y). The relationship between the cancellation of order (X3.2) with a frequency of purchase (Y). For variable (X4) risks are accepted, there is a link between security when buying (X4.1) with a frequency of purchase (Y). The lack of correlation between the information on the website is not at risk (X4.2) with a frequency of purchase (Y) Keywords: price orientation, time orientation, perceived benefits, risks are acceptable, consumer behavior, consumer buying behavior
In the development of information technology today allows every company closer to consumers through electronic media though. Effective methods to reach potential consumers in very large numbers is to use computer technology by using the Internet. In the development of the fertilizer marketing today are not many manufacturers who use the internet sales (online). This study aimed to analyze the relationship between price orientation, time orientation, perceived benefits, risks accepted by the consumer purchasing behavior of liquid organic fertilizer through online at PT. Garda Wahana Perkasa The sampling technique of research use purposive sampling, 54 respondents as sample. Statistical analysis method use Chi Square support by SPSS 17.0 software. The research results show for the variable (X1) Orientation price, there is a link between the cost of use for online (X1.1) with frequency of purchase (Y). The lack of correlation between the type of fertilizer (X1.2) with a frequency of purchase (Y). For variable (X2) Orientation Time, No association between the efficiency of the time using the internet (X2.1) with frequency of purchase (Y). The relationship between the expenditure schedule (X2.2) with a frequency of purchase (Y). For variable (X3) perceived benefits, there is a connection between web offers more information (X3.1) with a frequency of purchase (Y). The relationship between the cancellation of order (X3.2) with a frequency of purchase (Y). For variable (X4) risks are accepted, there is a link between security when buying (X4.1) with a frequency of purchase (Y). The lack of correlation between the information on the website is not at risk (X4.2) with a frequency of purchase (Y) Keywords: price orientation, time orientation, perceived benefits, risks are acceptable, consumer behavior, consumer buying behavior
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