PEMAKNAAN IKLAN ROKOK DJARUM 76 VERSI
“JIN TAKUT ISTRIâ€
(Studi Semiotik Terhadap Iklan Rokok Djarum 76 Versi “Jin Takut Istri†di
Televisi)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
AZZAHRA , MEUTIA HATTA
Subject
P99 Semiotics. Signs and symbols
Datestamp
2014-03-31 03:04:23
Abstract :
Concentration of this study is on feminism in men found in cigarette advertising Djarum 76 version of "Fear Jin's wife". Feminism is a movement first start from the assumption that women are basically oppressed and exploited, as well as efforts to end oppression and exploitation. The method used as an approach in analyzing the data of this study is an analysis that divides the semiotic John Fiske film (ad) into three levels, namely level of reality, representation and ideological. Researchers interpret and analysis this advertising from advertising scene. From the analysis of the study, results in ads that feminism is built on a man who can be seen from the activity, the sound (voice over), the expression, camera techniques and existing ideology.
Concentration of this study is on feminism in men found in cigarette advertising Djarum 76 version of "Fear Jin's wife". Feminism is a movement first start from the assumption that women are basically oppressed and exploited, as well as efforts to end oppression and exploitation. The method used as an approach in analyzing the data of this study is an analysis that divides the semiotic John Fiske film (ad) into three levels, namely level of reality, representation and ideological. Researchers interpret and analysis this advertising from advertising scene. From the analysis of the study, results in ads that feminism is built on a man who can be seen from the activity, the sound (voice over), the expression, camera techniques and existing ideology.
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