TINGKAT PENGETAHUAN MASYARAKAT SURABAYA
TENTANG IKLAN LAYANAN MASYARAKAT
PERINGATAN DI PERLINTASAN KERETA API
(Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya
Tentang Isi Pesan Iklan Layanan Masyarakat Peringatan
Di Perlintasan Kereta A
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
HANI , KUSUMO HARTORO
Subject
P99.5 Nonverbal communication
Datestamp
2014-03-31 05:37:39
Abstract :
Advertising is the process of delivering a message or information to some or all audiences by using media. Problems that often occur when this number of accidents that occur on railway crossings in Indonesia. Objectives to be achieved in this study was to determine how the level of public knowledge about the contents of the message Surabaya public service ads warning at railroad crossings on television. The population in this study are Surabaya people over the age of 17-59 years and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Methods of data analysis in this study using a frequency table. From the results of the test results obtained respondents' level of knowledge of the contents of the message about the public service ads warning at railway crossings is high. The high level of knowledge of the respondents indicate the success of the government in conveying messages through community service.
Advertising is the process of delivering a message or information to some or all audiences by using media. Problems that often occur when this number of accidents that occur on railway crossings in Indonesia. Objectives to be achieved in this study was to determine how the level of public knowledge about the contents of the message Surabaya public service ads warning at railroad crossings on television. The population in this study are Surabaya people over the age of 17-59 years and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Methods of data analysis in this study using a frequency table. From the results of the test results obtained respondents' level of knowledge of the contents of the message about the public service ads warning at railway crossings is high. The high level of knowledge of the respondents indicate the success of the government in conveying messages through community service.
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