MOTIF PENDENGAR AKTIF PROGRAM ACARA “CAMPUR SARI” DI 88,9 RADIO JT FM SURABAYA (Studi Deskriptif Tentang Motif Pendengar Aktif Acara “CAMPUR SARI” Di 88,9 Radio JT FM Surabaya)
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Institusion

Universitas Pembangunan Nasional Veteran Jawa Timur

Author

IVANZ , TRIYOGA

Subject

P94.7 Interpersonal communication 

Datestamp

2014-03-31 05:28:10 

Abstract :
In this globalization era, service becomes an important part in human live. In Indonesia, in the last several years, service receives an increasing attention in the business word, especially in industry or company ini the service field. As mass media industry, this business is already able to fulfill the need of society. The purpose of this research is finding out satisfaction that obtained by listener of ?Campur Sari? program at 88,9 JT FM radio based o the comparison of gratification sought and gratification obtained. The main of uses and gratification approaches is not how media change society behavior and attitude, but how media fulfill society social and personal needs, but now media able to fulfill society social and personal needs. Thus its weight is at active listeners that intentionally using media to reach certain purposes. Four listener motives in using mass media are, first, information motive, second, personal identify motive. Third, motif of integration and social interaction, and fourth is entertainment motive. Listeners gratification is divided into two part, those are gratification sought (GS) and gratification obtained (GO). The measurement of individual gratification in using mass media is measured by using gap betweens gratification sought and gratification obtained. The measurement of the existence of gratification or not will be made based on the following parameter: when average score of GS < 60, then there will be a gratification, when the average score of GS = 60, then there is a gratification, and when the average score of GS > 60. then the gratification is not reached. 

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