REPRESENTASI PORNOGRAFI PADA
IKLAN FINER DI TELEVISI
(Studi Analisis Semiotik Representasi Pornografi
Pada Iklan Finer di Televisi)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Lisa , Kusuma Dewi
Subject
P99 Semiotics. Signs and symbols
Datestamp
2014-03-31 06:01:16
Abstract :
Finer Advertising is an advertising which had warning from Komisi Penyiaran Indonesia Daerah East Java. The purpose from this research is to find the representation of pornography at Finer advertising in television. The theory that used in this research in theory based on John Fiske, divided by three levels such as reality level, representation level and ideology level. Research method that used is qualitative descriptive method with using semiotic analysis, to interpreted pornography at Finer advertising. Based on the result, Finer advertising is full of pornography representation. This pornography representation is visualized by using minimalis clothes and gesture that makes it pornography.
Finer Advertising is an advertising which had warning from Komisi Penyiaran Indonesia Daerah East Java. The purpose from this research is to find the representation of pornography at Finer advertising in television. The theory that used in this research in theory based on John Fiske, divided by three levels such as reality level, representation level and ideology level. Research method that used is qualitative descriptive method with using semiotic analysis, to interpreted pornography at Finer advertising. Based on the result, Finer advertising is full of pornography representation. This pornography representation is visualized by using minimalis clothes and gesture that makes it pornography.
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