PEMAKNAAN IKLAN AXIS
( Studi Semiotik Iklan Axis Versi “Kanjeng Mami Membeli Pisang
Goreng†di Televisi)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
BAYU , ROYHAN ADRIANSYAH
Subject
P99 Semiotics. Signs and symbols
Datestamp
2014-04-03 06:45:56
Abstract :
In this commercial, Axis is a provider that delivers breakthrough, namely obtaining promo offer the cheapest compared with providers that have long existed at this time. One of these is the promo fare to all opertaor GSM phone, you can call only Rp.350 to all GSM operator. The method in this study using the theory of semiotics John Fiske which has three major field of study, ie, signs, codes, and cultural or symbol. In this study, researchers used the analysis of semiotic studies kualitatif. From the results of these studies, the conclusion drawn that the Axis conveys his message through a sign which is interpreted as Fried Banana provider which has long been known to the public, and Axis offers a cheaper bid from existing providers tariffs at this time. With the research is expected that the public can enjoy the spectacle of interesting information, not monotonous, so the information submitted is acceptable as well, and wise in choosing the good stuff.
In this commercial, Axis is a provider that delivers breakthrough, namely obtaining promo offer the cheapest compared with providers that have long existed at this time. One of these is the promo fare to all opertaor GSM phone, you can call only Rp.350 to all GSM operator. The method in this study using the theory of semiotics John Fiske which has three major field of study, ie, signs, codes, and cultural or symbol. In this study, researchers used the analysis of semiotic studies kualitatif. From the results of these studies, the conclusion drawn that the Axis conveys his message through a sign which is interpreted as Fried Banana provider which has long been known to the public, and Axis offers a cheaper bid from existing providers tariffs at this time. With the research is expected that the public can enjoy the spectacle of interesting information, not monotonous, so the information submitted is acceptable as well, and wise in choosing the good stuff.
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