“REPRESENTASI EKSPLOITASI PEREMPUAN DALAM IKLAN TOP ONE” (Studi Semiotik Representasi Eksploitasi Perempuan dalam Iklan Top1 Action Matic versi “Ringgo-Raffi” di Media Televisi)
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Institusion

Universitas Pembangunan Nasional Veteran Jawa Timur

Author

RAMADHANI , FITRIZA

Subject

P99 Semiotics. Signs and symbols 

Datestamp

2014-04-03 09:37:31 

Abstract :
During it?s development, ad creation has been ruled out of existing norms and prefer the interest, not just woman seldom become objects for commercial interest. The purpose of this study was to determine the representasion of sexual exploitation of woman in advertising of Top One action matic ?Ringgo-Raffi? version on television. Theory used in this study is the theory according to John Fiske, divided into three levels, that is level of reality, level of representation and level of idiology. For this research method used is a qualitative descriptive method by using semiotic analysis. Based on the results of research, advertising of Top One action matic ?Ringgo-Raffi? version will be full charge of exploitation in woman?s representation. Exploitation of woman?s representation is visualized with the use of minimal clothing, gestures and expressions that make female models exploited. 

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