PERSEPSI MASYARAKAT SURABAYA TERHADAP “MAKNA RAMADHAN†DALAM TAYANGAN “YUK KITA SAHUR†DI TRANS TV (Studi Deskriptif Kualitatif Persepsi Masyarakat Surabaya Terhadap “Makna
Ramadhan†Dalam Tayangan “Yuk Kita Sahur†Di Trans TV)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
RIKA , INDRIANTI
Subject
P87 Communication. Mass Media
Datestamp
2014-04-22 04:11:50
Abstract :
The YKS packaging full of entertainment is considered not entering religious meaning of the month of Ramadan, which is supposed to be filled with sacred values. The presentation will provide a diversion against the audience's perception in Surabaya of the meaning of Ramadan could have been meant as a glamour. The existence of these concerns, researcher interested in doing research to find out the audience?s perception in Surabaya of ?the meaning of Ramadan? in YKS Trans TV by using the approach of Reception Analysis. The method that used in this research is decriptive qualitative, accompanied by in-depth interviews to collect the necessary data for the research. The result of this research are obtained through analysis from recapitulation of in-depth interviews with each informant. Indicated that indeed every audience has its own way to understand and interpret the impression of YKS From the research appear 3 categories of meaning; first, the audiences interpret impression of YKS contains elements of religion and glamour (Dominant-hegemonic Position); second, the audiences interpret impression of YKS more glamour elements while its religious element is little (Negotiation Position); third, The audiences interpret impression of YKS is full of glamour without religious elements (Oppositional Position). Keyword : Perception, The impression of Ramadan, Reception Analysis
The YKS packaging full of entertainment is considered not entering religious meaning of the month of Ramadan, which is supposed to be filled with sacred values. The presentation will provide a diversion against the audience's perception in Surabaya of the meaning of Ramadan could have been meant as a glamour. The existence of these concerns, researcher interested in doing research to find out the audience?s perception in Surabaya of ?the meaning of Ramadan? in YKS Trans TV by using the approach of Reception Analysis. The method that used in this research is decriptive qualitative, accompanied by in-depth interviews to collect the necessary data for the research. The result of this research are obtained through analysis from recapitulation of in-depth interviews with each informant. Indicated that indeed every audience has its own way to understand and interpret the impression of YKS From the research appear 3 categories of meaning; first, the audiences interpret impression of YKS contains elements of religion and glamour (Dominant-hegemonic Position); second, the audiences interpret impression of YKS more glamour elements while its religious element is little (Negotiation Position); third, The audiences interpret impression of YKS is full of glamour without religious elements (Oppositional Position). Keyword : Perception, The impression of Ramadan, Reception Analysis
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