STRATEGI KOMUNIKASI PERUSAHAAN TUPPERWARE DALAM MEMASARKAN PRODUK (Studi Deskriptif Kualitatif Strategi Komunikasi PT. Alamanda Delta Surya dalam memasarkan produk Tupperware di Kota Sidoarjo)
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Institusion

Universitas Pembangunan Nasional Veteran Jawa Timur

Author

Rendra, Febri Ayuningtias

Subject

HF5410 Marketing. Distribution of products 

Datestamp

2014-04-29 02:50:40 

Abstract :
Rendra Febri Ayuningtias, Communication Strategy of Tupperware Company in Marketing Product ( qualitative study Communication Strategy PT. Alamanda Delta Surya in Marketing Product at Sidoarjo) The Purpose of this research was to determine the communication strategy of Tupperware company in marketing product. Based on marketing communication theory from Mahmud Machfoedz, which consist of personal selling, publicity, sales promotion, and direct marketing. Type and methods of this research uses descriptive qualitative method by using deep interview to distributor leader of Tupperware in PT. Alamada Delta Surya and consumer as informants. The result of this research is Tupperware company uses communication strategy with focus in three components which company credibility, appropriate creature and the delivery message approach: Keyword: communication strategy 

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