KEPUASAN REMAJA MENGGUNAKAN APLIKASI LINE ( Studi Deskriptif Kuantitatif Kepuasan Remaja Menggunakan Aplikasi LINE di
Surabaya )
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
YONATHAN , NOVAN
Subject
HF5415.32 Consumer Behavior
Datestamp
2014-04-29 03:26:38
Abstract :
In the present communication is one thing that is quite important to be able to interact with others . How to communicate is also relatively easier with new app that allows us to communicate one with the instant messaging app LINE . This study aimed to determine the level of satisfaction that adolescent Surabaya in using LINE . By way of doing this research uses a quantitative approach and the method used was a survey using descriptive analysis T-test to determine satisfaction with the saw gap (discrepancy) between the desired satisfaction (Gratifications Sought ) with satisfaction obtained (Gratifications Obtanined ) after using the instant messaging application LINE . Based on the results of the study showed that LINE gives satisfaction to the motives of information, personal identity motives, motives and the integration of social interaction and entertainment motives. Keywords : interaction , satisfaction , messages , and motives
In the present communication is one thing that is quite important to be able to interact with others . How to communicate is also relatively easier with new app that allows us to communicate one with the instant messaging app LINE . This study aimed to determine the level of satisfaction that adolescent Surabaya in using LINE . By way of doing this research uses a quantitative approach and the method used was a survey using descriptive analysis T-test to determine satisfaction with the saw gap (discrepancy) between the desired satisfaction (Gratifications Sought ) with satisfaction obtained (Gratifications Obtanined ) after using the instant messaging application LINE . Based on the results of the study showed that LINE gives satisfaction to the motives of information, personal identity motives, motives and the integration of social interaction and entertainment motives. Keywords : interaction , satisfaction , messages , and motives
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