ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN
PROMOSI TERHADAP MINAT BELI KONSUMEN
SMARTPHONE NOKIA DI SURABAYA
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
PRYLLISYA , -
Subject
HF5415.32 Consumer Behavior
Datestamp
2014-05-02 06:49:26
Abstract :
This research purposed to find out quality of product, price, and promotion through consumer willingness to buy Smartphone Nokia products and analyzed the most dominat faktor ininfluencing cunsumer?s buying interest on smartphone Nokia in surabaya . The research used 130 samples that were taken from to 130 consumers of Smartphone Nokia in Surabya. Using the Partial Least Square (PLS) with SmartPLS Helper, for analisis data. Get data In in-depth interview and share Quisoner for responden with sekala likert?s.Sekala likert?s. The results show that the product quality and promotion non significant (positif) effect on Willingness to buy in this research, but price had a positive and significant effect on Willingness to buy in this research.
This research purposed to find out quality of product, price, and promotion through consumer willingness to buy Smartphone Nokia products and analyzed the most dominat faktor ininfluencing cunsumer?s buying interest on smartphone Nokia in surabaya . The research used 130 samples that were taken from to 130 consumers of Smartphone Nokia in Surabya. Using the Partial Least Square (PLS) with SmartPLS Helper, for analisis data. Get data In in-depth interview and share Quisoner for responden with sekala likert?s.Sekala likert?s. The results show that the product quality and promotion non significant (positif) effect on Willingness to buy in this research, but price had a positive and significant effect on Willingness to buy in this research.
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