RECEPTION ANALYSIS MASYARAKAT SURABAYA TENTANG SINETRON GAJAH MADA DI MNCTV
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Institusion

Universitas Pembangunan Nasional Veteran Jawa Timur

Author

CHEVY , YUWANDA PUTRA UTAMA

Subject

P87 Communication. Mass Media 

Datestamp

2014-06-26 06:57:06 

Abstract :
This research is based on unrelevant story which is showed at Gajah Mada television show. That makes the researcher want to know how is the acceptance of Surabaya society on Gajah Mada television show. On this research, the researcher is using the reception analysis theory by Ingunn Hagen and Janet Wasko. This theory depends on research which focused on meaning, production and audience?s experience on interacting with the media. The method which is used to find out the problem using descriptive qualitative research because it tries to understand the acceptance of Surabaya society about Gajah Mada television show. The result of this research, the researcher thinks that the first, second and the third informant accepting the entertainment side and rejects the content of this show from the broadcasting information and educational side. And the fourth informant purely rejecting the content of this show on the entertainment side.  

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