PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN KONSUMEN MEMBELI TEH GOPEK POJOK FISIP (Studi Kasus Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional “Veteran†Jawa Timur)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
M.S ANHAR , ANSORI
Subject
HF5415.32 Consumer Behavior
Datestamp
2015-01-07 07:35:23
Abstract :
Tea is one drink that is very popular with all parties ranging from teenagers, adults to the elderly. Some tea companies compete to gain the trust of the public. Seeing the development of tea in Indonesian increasing producers began looking for the latest innovations to create a variety of tea flavors. Gopek tea is one of the fragrant tea. The purpose of this study was to determine the effect of product quality and price on consumer purchase decisions Tea Gopek corner FISIP University National Development "Veteran" East Java. This study used quantitative research methods. Impact assessment of product quality and price on purchase decisions tea measured using a Likert scale questionnaire was distributed to 97 respondents who are in the Faculty of Social and Political Sciences UPN "Veteran" East Java. The variables used to measure the quality of tea products is variable and variable price product. Data analysis methods used to determine the consumer's decision to buy tea is using multiple linear regression analysis. The results of this study indicate that there is a significant influence on product quality variables and the variable price to the consumer's decision to buy tea Gopek.
Tea is one drink that is very popular with all parties ranging from teenagers, adults to the elderly. Some tea companies compete to gain the trust of the public. Seeing the development of tea in Indonesian increasing producers began looking for the latest innovations to create a variety of tea flavors. Gopek tea is one of the fragrant tea. The purpose of this study was to determine the effect of product quality and price on consumer purchase decisions Tea Gopek corner FISIP University National Development "Veteran" East Java. This study used quantitative research methods. Impact assessment of product quality and price on purchase decisions tea measured using a Likert scale questionnaire was distributed to 97 respondents who are in the Faculty of Social and Political Sciences UPN "Veteran" East Java. The variables used to measure the quality of tea products is variable and variable price product. Data analysis methods used to determine the consumer's decision to buy tea is using multiple linear regression analysis. The results of this study indicate that there is a significant influence on product quality variables and the variable price to the consumer's decision to buy tea Gopek.
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