TINGKAT PENGETAHUAN REMAJA SURABAYA TERHADAP IKLAN LAYANAN MASYARAKAT BNN DI TELEVISI
(Studi Deskriptif Tingkat Pengetahuan Remaja SURABAYA Terhadap Iklan Layanan Masyarakat BNN Versi Keluarga Bahagia Tanpa Narkoba Di Televisi)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
MOCHAMMAD, IRMANSYAH
Subject
P87 Communication. Mass Media
Datestamp
2015-01-07 08:41:53
Abstract :
Television as a form of mass media to advertise. One of the examples of public service ads that appear on TV is owned BNN anti-drug advertising. To answer the problem, the theory used in this study are SOR theory. The research method used is to use a frequency table that is used to describe the data obtained and the results of interviews based on questionnaires filled in by the respondent. Sampling technique is done by simple random sampling. From the results of this study showed that 1 degree of knowledge of adolescents on ad impressions Community Services (BNN) Version without Drugs Happy Family is very high on the importance of the dangers of drugs in their neighborhood the majority of respondents expressed concern for the level of service advertisements. Key
Television as a form of mass media to advertise. One of the examples of public service ads that appear on TV is owned BNN anti-drug advertising. To answer the problem, the theory used in this study are SOR theory. The research method used is to use a frequency table that is used to describe the data obtained and the results of interviews based on questionnaires filled in by the respondent. Sampling technique is done by simple random sampling. From the results of this study showed that 1 degree of knowledge of adolescents on ad impressions Community Services (BNN) Version without Drugs Happy Family is very high on the importance of the dangers of drugs in their neighborhood the majority of respondents expressed concern for the level of service advertisements. Key
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