PENGARUH PERSEPSI SUKU BUNGA KEPERCAYAAN DAN
KOMITMEN TERHADAP KEPUASAN NASABAH
( STUDI PADA PT.PEGADIAN UPC BOJA )
Total View This Week0
Total View This Week0
Institusion
Universitas Stikubank
Author
Septiana, Rina
Subject
H Social Sciences (General)
Datestamp
2021-05-07 04:12:28
Abstract :
Penelitian ini bertujuan untuk menganalisis pengaruh persepsi suku bunga, kepercayaan, dan komitmen nasabah terhadap kepuasan nasabah PT. Pegadaian UPC(Unit Pelayanan Cabang) Boja. Penelitian ini dilakukan terhadap nasabah PT. Pegadaian UPC (Unit Pelayanan Cabang) Boja.Populasi dalam penelitian ini adalah nasabah PT. Pegadaian UPC (Unit Pelayanan Cabang) Boja.Untuk data primer di dapatkan dari kuesioner atau angket yang dibagikan secara langsung sebanyank 130 responden dan data sekunder melalui literature.Teknik sampling yang digunakan yaitu purposive sampling.Pengujian olah data yang digunakan yaitu uji instrument, uji regresi berganda, uji hipotesis, dan diolah menggunakan IBM SPSS Statistic 22. Hasil penelitian membuktikan bahwa, Persepsi suku bunga berpengaruh positif dan signifikan terhadap kepuasan nasabah.Kepercayaan berpengaruh positif dan signifikan terhadap kepuasan nasabah.Komitmen berpengaruh positif dan signifikan terhadap kepuasan nasabah.Persepsi suku bunga, kepercayaan, dan komitmen berpengaruh terhadap kepuasan nasabah. ABSTRACT This study aims to analyze the effect of perceptions of interest rates, trust, and customer commitment to customer satisfaction at PT. Pawnshop UPC (Branch Service Unit) Boja. This research was conducted on customers of PT. Pawnshop UPC (Branch Service Unit) Boja. The population in this study were customers of PT. Pawnshop UPC (Branch Service Unit) Boja. Primary data obtained from questionnaires or questionnaires distributed directly to 130 respondents and secondary data through the literature. The sampling technique used was purposive sampling. The data processing test used was instrument test, multiple regression test, hypothesis test, and processed using IBM SPSS Statistic 22. The results of the study prove that, perception of interest rates has a positive and significant effect on customer satisfaction. Trust has a positive and significant effect on customer satisfaction. Commitment has a positive and significant effect on customer satisfaction. Perceptions of interest rates, trust, and commitment have an effect on customer satisfaction.
Penelitian ini bertujuan untuk menganalisis pengaruh persepsi suku bunga, kepercayaan, dan komitmen nasabah terhadap kepuasan nasabah PT. Pegadaian UPC(Unit Pelayanan Cabang) Boja. Penelitian ini dilakukan terhadap nasabah PT. Pegadaian UPC (Unit Pelayanan Cabang) Boja.Populasi dalam penelitian ini adalah nasabah PT. Pegadaian UPC (Unit Pelayanan Cabang) Boja.Untuk data primer di dapatkan dari kuesioner atau angket yang dibagikan secara langsung sebanyank 130 responden dan data sekunder melalui literature.Teknik sampling yang digunakan yaitu purposive sampling.Pengujian olah data yang digunakan yaitu uji instrument, uji regresi berganda, uji hipotesis, dan diolah menggunakan IBM SPSS Statistic 22. Hasil penelitian membuktikan bahwa, Persepsi suku bunga berpengaruh positif dan signifikan terhadap kepuasan nasabah.Kepercayaan berpengaruh positif dan signifikan terhadap kepuasan nasabah.Komitmen berpengaruh positif dan signifikan terhadap kepuasan nasabah.Persepsi suku bunga, kepercayaan, dan komitmen berpengaruh terhadap kepuasan nasabah. ABSTRACT This study aims to analyze the effect of perceptions of interest rates, trust, and customer commitment to customer satisfaction at PT. Pawnshop UPC (Branch Service Unit) Boja. This research was conducted on customers of PT. Pawnshop UPC (Branch Service Unit) Boja. The population in this study were customers of PT. Pawnshop UPC (Branch Service Unit) Boja. Primary data obtained from questionnaires or questionnaires distributed directly to 130 respondents and secondary data through the literature. The sampling technique used was purposive sampling. The data processing test used was instrument test, multiple regression test, hypothesis test, and processed using IBM SPSS Statistic 22. The results of the study prove that, perception of interest rates has a positive and significant effect on customer satisfaction. Trust has a positive and significant effect on customer satisfaction. Commitment has a positive and significant effect on customer satisfaction. Perceptions of interest rates, trust, and commitment have an effect on customer satisfaction.
File :
2. HALAMAN JUDUL RINA.pdf
3. ABSTRAK.pdf
4. BAB I-SKRIPSI_RINA SEPTIANA 8 MAR 2021.pdf
5. BAB II-SKRIPSI_RINA SEPTIANA 8 MAR 2021.pdf
6. BAB III-SKRIPSI_RINA SEPTIANA 8 MAR 2021.pdf
7. BAB IV-SKRIPSI_RINA SEPTIANA 8 MAR 2021.pdf
8. BAB V-SKRIPSI_RINA SEPTIANA 8 MAR 2021.pdf
9. DAFTAR PUSTAKA-SKRIPSI_RINA SEPTIANA 8 MAR 2021.pdf
10. LAMPIRAN.pdf
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
