A Study of Linguistic Landscape in the Shopping Center in Cibubur: Top Down and Bottom Up Category
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Institusion
Universitas Bung Hatta
Author
Mayangsari, Aurelia
Hasan, Diana Chitra
Hasan, Diana Chitra
Subject
PR English literature
Datestamp
2022-08-01 06:37:29
Abstract :
This research analyzes the linguistic landscape in the shopping center in Cibubur specifically Trans Studio Mall Cibubur by using Landry and Bourhis theory. It was aimed to analyze how the linguistic landscape used in Trans Studio Mall Cibubur and the reason of using English or bilingual sign in Trans Studio Mall Cibubur. The data were analyzed using a descriptive qualitative method and the data were focused on linguistic signs in Trans Studio Mall Cibubur which included 112 signs that were monolingual, bilingual, multilingual, and symbol. There were 20 signs that used Bahasa Indonesia-only, 50 signs that used English-only, 35 signs that used English-Bahasa Indonesia, 2 signs that used English-Bahasa Indonesia-Japanese, and also 6 symbols in signs. The reason of using linguistic signs to adapt the times, using English languages, to assist and attract local and international visitors.
This research analyzes the linguistic landscape in the shopping center in Cibubur specifically Trans Studio Mall Cibubur by using Landry and Bourhis theory. It was aimed to analyze how the linguistic landscape used in Trans Studio Mall Cibubur and the reason of using English or bilingual sign in Trans Studio Mall Cibubur. The data were analyzed using a descriptive qualitative method and the data were focused on linguistic signs in Trans Studio Mall Cibubur which included 112 signs that were monolingual, bilingual, multilingual, and symbol. There were 20 signs that used Bahasa Indonesia-only, 50 signs that used English-only, 35 signs that used English-Bahasa Indonesia, 2 signs that used English-Bahasa Indonesia-Japanese, and also 6 symbols in signs. The reason of using linguistic signs to adapt the times, using English languages, to assist and attract local and international visitors.
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