Institusion
Universitas Bung Hatta
Author
Anggun, Permata Sari
Yusrita, Yanti
Temmy, Thamrin
Subject
PR English literature
Datestamp
2020-09-03 02:33:27
Abstract :
In this research, the writer attempts to find out the language style in the presidential
compaign slogans. The research used a descriptive qualitative method. The data
source of this research are the presidential compaign slogans from American. The
data collected by downloaded from the internet. The technique of analyzing data in
this research is always related to the theory based on the Sociolinguistics Approach.
This research used theories of types language style and function from Holmes. From
this research, the writer found both of the types language style in the presidential
compaign slogans, those are standard language and non standard language style
where non standard language style is dominant in the presidential compaign slogans.
Besides that, there are three functions used in the presidential compaign slogans that
consists of expressive, directive, and referential, where referential and directive are
most dominant function used in the slogans. It can be conclude that in the presidential
compaign slogans often used non standard language style, referential, and directive
functions to make public more interested to the political parties. The purpose of this
research is giving information to the readers especially the students of English
Department about types of language style and functions of using language style used
in the presidential compaign slogans.
Keywords: type of language style, function of language style, political slogans