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Institutional Repository USNI
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Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Sepatu Merek Nike Di Rookie Lotte Shopping Avenue
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Institusion
Universitas Satya Negara Indonesia
Author
Sari, Indah Puspita
Subject
Management (General) 
Datestamp
2022-12-05 01:58:34 
Abstract :
Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Harga, dan Citra Merek secara parsial dan simultan terhadap Keputusan Pembelian. Jenis penelitian yang digunakan dalam penelitian ini adalah kausal. Hasil penelitian ini menunjukan bahwa variabel Kualitas Produk (X1), Harga (X2), dan Citra Merek (X3) secara simultan (Uji F) berpengaruh signifikan terhadap Keputusan Pembelian (Y). 

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INDAH PUSPITA SARI.pdf
INDAH PUSPITA SARI.pdf
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Universitas Satya Negara Indonesia

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