PENGARUH KUALITAS PRODUK DAN DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK TEH GELAS PT.CS2 POLA SEHAT (ORANG TUA GROUP)
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Institusion
Universitas Buddhi Dharma
Author
William, Hartawijaya
Subject
658.56 Manajemen Analisa Produk
Datestamp
2023-02-27 04:49:09
Abstract :
This study discusses the study of Product Quality and Packaging Design for Decisions on Purchasing Tea Gelas products at PT. CS2 Healthy Pattern (Parent Group). The research sample used was 103 respondents using research methods conducted by the author which consisted of collecting data, processing data, analyzing data. The results of processing data obtained using multiple linear lines Y = 3.723 + 0.693 X1 + 0.208 X2, means that every increase or decrease in product quality by 1 point, then the purchase variable will increase or increase by 0.693 and every 1 point increase, then the decision variable the purchase will increase or decrease by 0.208. By using correlation coefficient analysis related to Product Quality Components and Packaging Designs that influence Glass Product Purchase Decisions and have a positive influence and strong relationship to Glass Product Purchase Decisions using the SPSS Version 23 application.
This study discusses the study of Product Quality and Packaging Design for Decisions on Purchasing Tea Gelas products at PT. CS2 Healthy Pattern (Parent Group). The research sample used was 103 respondents using research methods conducted by the author which consisted of collecting data, processing data, analyzing data. The results of processing data obtained using multiple linear lines Y = 3.723 + 0.693 X1 + 0.208 X2, means that every increase or decrease in product quality by 1 point, then the purchase variable will increase or increase by 0.693 and every 1 point increase, then the decision variable the purchase will increase or decrease by 0.208. By using correlation coefficient analysis related to Product Quality Components and Packaging Designs that influence Glass Product Purchase Decisions and have a positive influence and strong relationship to Glass Product Purchase Decisions using the SPSS Version 23 application.
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