Language Style of English Commercial Advertisement on
Television
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Institusion
Universitas Islam Negeri Alauddin
Author
Subject
401.4 Bahasa dan Komunikasi, Leksikologi
Datestamp
2017-11-08 01:15:46
Abstract :
This research focused on William Wells” theory which discussed about language style. Then, it was analyzed by using descriptive approach. The research used note taking as the instrument to find out more valid data. The personification style is mostly used and the occurrence is about four times, it is followed by Alliteration style found in three advertisement and Assonance found two times. The next is Simile style appeared once in advertisement. The researcher concludes that in personification style and Alliteration style, the creators of the advertisement mostly used simple and interesting style to create beautiful sentence and to persuade or influence the readers or viewers attention to use the products.
This research focused on William Wells” theory which discussed about language style. Then, it was analyzed by using descriptive approach. The research used note taking as the instrument to find out more valid data. The personification style is mostly used and the occurrence is about four times, it is followed by Alliteration style found in three advertisement and Assonance found two times. The next is Simile style appeared once in advertisement. The researcher concludes that in personification style and Alliteration style, the creators of the advertisement mostly used simple and interesting style to create beautiful sentence and to persuade or influence the readers or viewers attention to use the products.
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