An Analysis of Language Presupposition in Advertisements of TV Channel in Indonesia
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Institusion

Universitas Islam Negeri Alauddin

Author

Subject

384.55 Siaran Televisi 

Datestamp

2017-11-09 02:52:36 

Abstract :
This research discussed about presupposition used in advertisement of TV channel in Indonesia. The aimed of this research were to describe and find out the types of presupposition used in advertisement of TV channel in Indonesia. This research used descriptive qualitative method and Yule‟s theory. The researcher used note taking as instrument of this research in order to get the valid data. The findings showed that there were three types of presupposition that used in English Advertisement of TV channel in Indonesia, those are: existential presupposition, structural presupposition, and counterfactual presupposition. In English advertisements, the researcher found that there were eight data existential presupposition, one datum structural presupposition, and three data counterfactual presupposition. The researcher concluded that eveyone who presupposed something that they must have different presupposition