The Illocutionary Act of Television Advertisements “Mobile Network Operator” (Pragmatic Analysis)
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Institusion
Universitas Islam Negeri Alauddin
Author
Subject
820 Literatur Inggris dan Inggris Kuno
Datestamp
2017-04-18 05:37:48
Abstract :
This research discussed about The lllocutionary Act of Televi ion Advertisements "Mobile Network Operator" (Pragmatic Analysis). This research aimed to find out the sentence type of utterances and to describe kind of direct and indirect illocutionary act which was performed in .. mobile network operator" on television advertisement The researcher focused on earfe's theory about Speech Act Then, the data were analyzed using descriptive qualitative method where the data analyzed through Bogdan and Biklen in Emzir theory The re earcher used coding sheet as the instrument to find out more valid data. This research was conducted in order to give information to readers to under tand deeply about any aspects of conversationThe findings showed that there were four advertisements that consisted in 48 utterances that found in the whole advertisements The types of sentences were declarative sentence, tmperattve sentence, and interrogative sentence The direct illocutions that mostly appear in this analy i were staling and asking The others are informing, suggesting, answering. ordering. approving, complamtng, offering. suggesting, commanding, explaining and committing, While the indirect illocutions that mostly appear were 111fon11111g, complaimng. and stating The others are offering. convmcing, answering, comparing, advising, requesting, opinion, thinking, threatening. surprising and hesitating
This research discussed about The lllocutionary Act of Televi ion Advertisements "Mobile Network Operator" (Pragmatic Analysis). This research aimed to find out the sentence type of utterances and to describe kind of direct and indirect illocutionary act which was performed in .. mobile network operator" on television advertisement The researcher focused on earfe's theory about Speech Act Then, the data were analyzed using descriptive qualitative method where the data analyzed through Bogdan and Biklen in Emzir theory The re earcher used coding sheet as the instrument to find out more valid data. This research was conducted in order to give information to readers to under tand deeply about any aspects of conversationThe findings showed that there were four advertisements that consisted in 48 utterances that found in the whole advertisements The types of sentences were declarative sentence, tmperattve sentence, and interrogative sentence The direct illocutions that mostly appear in this analy i were staling and asking The others are informing, suggesting, answering. ordering. approving, complamtng, offering. suggesting, commanding, explaining and committing, While the indirect illocutions that mostly appear were 111fon11111g, complaimng. and stating The others are offering. convmcing, answering, comparing, advising, requesting, opinion, thinking, threatening. surprising and hesitating
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