Institusion
Universitas Maritim Raja Ali Haji
Author
Yosafat, Christian
Dewi, Murni
Muhammad, Candra
Subject
411 Writing Systems/Sistem Tulisan, Penulisan
Datestamp
2021-07-25 13:41:57
Abstract :
The purpose of the research was to analyze the students? ability in
writing advertisement text using the format of Product and Service Advertisement
where the reason of choosing this topic was because the researcher needed to
know the students? mistakes and ability in writing advertisement text. This
research was qualitative research and the instrument was a written text. The
participants of this research were the ninth grade students at class IX SMP Swasta
Bintan Tanjungpinang in the academic year of 2019/2020 which had been chosen
using judgement sampling. The researcher adopted the technique of Bogdan and
Biklen to conclude the students? ability in writing the generic structure of the
advertisement text. The result was all the students showed the ability in writing
the generic structure and most of them got pretty decent outcome. Therefore, the
students have to improve more their ability in writing the advertiement.