A STRATEGIC MODEL OF CORPORATE SOCIAL RESPONSIBILITY PROGRAM
FOR SUSTAINABLE DEVELOPMENT INVOLVING MICRO, SMALL, AND
MEDIUM ENTERPRISES: CASE STUDY RUMAH BUMN LOMBOK BARAT
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Institusion
Universitas Bakrie
Author
Sasmita, Arta
Subject
Corporate Social Responsibility
Datestamp
2023-08-31 03:07:02
Abstract :
The modern aim of corporate social responsibility is not only to fulfill government regulation but also the sustainability point. It requires an event path to make sure the long-term purpose and sustainability points are achieved. The sustainability aims could be financial, social, or system which could give long-term benefits even after the CSR period has ended. The CSR in Micro, Small, and Medium Enterprises (MSMEs) has strong relations with stakeholders' trust. Rumah BUMN Lombok Barat is the corporate social responsibility of PT PLN UIW NTB with the Ministry of State-owned Enterprises. The aim of this paper is comparing the strategic framework of Rumah BUMN Lombok Barat with other Modern CSR models, explain additional indicators that create the long-term impact of sustainable CSR Model, and to know the key activities or events in Rumah BUMN Lombok Barat on accelerating the MSMEs. This research uses a qualitative and descriptive approach. The author found that through development events, business opportunities, treasury program, passive income in capital market, SIMADU, directing to renewable energy, business networking, free training, and hospitality services, RBUMN Lombok Barat could be new model of CSR which generate wider impact. The CSR Model of RBUMN Lombok Barat is new modern model. Compare to modern model, there are two indicators added into the system which is technology and investment aspects. It supports the sustainability points which could increase the existence of the CSR even the program is shut down by stakeholders. Those two indicators strengthen the short-term and long-term impact.
The modern aim of corporate social responsibility is not only to fulfill government regulation but also the sustainability point. It requires an event path to make sure the long-term purpose and sustainability points are achieved. The sustainability aims could be financial, social, or system which could give long-term benefits even after the CSR period has ended. The CSR in Micro, Small, and Medium Enterprises (MSMEs) has strong relations with stakeholders' trust. Rumah BUMN Lombok Barat is the corporate social responsibility of PT PLN UIW NTB with the Ministry of State-owned Enterprises. The aim of this paper is comparing the strategic framework of Rumah BUMN Lombok Barat with other Modern CSR models, explain additional indicators that create the long-term impact of sustainable CSR Model, and to know the key activities or events in Rumah BUMN Lombok Barat on accelerating the MSMEs. This research uses a qualitative and descriptive approach. The author found that through development events, business opportunities, treasury program, passive income in capital market, SIMADU, directing to renewable energy, business networking, free training, and hospitality services, RBUMN Lombok Barat could be new model of CSR which generate wider impact. The CSR Model of RBUMN Lombok Barat is new modern model. Compare to modern model, there are two indicators added into the system which is technology and investment aspects. It supports the sustainability points which could increase the existence of the CSR even the program is shut down by stakeholders. Those two indicators strengthen the short-term and long-term impact.
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