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TITLE :
Repository Universitas Bakrie
URL :
http://repository.bakrie.ac.id/
SOFTWARE PLATFORM :
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TOTAL DOCUMENT :
4193
PENGARUH E-SERVICE QUALITY DAN PERCEIVED RISK TERHADAP RE-PURCHASING INTENTION PADA APLIKASI TIKET.COM
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Institusion
Universitas Bakrie
Author
Mulyani, Nhena
Subject
Advertising 
Datestamp
2024-01-25 01:54:49 
Abstract :
Penelitian ini menganalisis pengaruh e-service quality dan perceived risk terhadap re-purchasing intention pada aplikasi Tiket.com dengan pendekatan kuantitatif. Metode penelitian menggunakan teknik non- probability sampling dengan melibatkan 300 responden pengguna aplikasi Tiket.com. Analisis regresi linear berganda menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap re-purchasing intention, sedangkan perceived risk memiliki pengaruh negatif dan signifikan. Penelitian ini memberikan wawasan tentang faktor-faktor yang memengaruhi niat pembelian ulang pada platform e-commerce, khususnya Tiket.com, dengan pertimbangan metode non-probability sampling yang digunakan. 

File :
00 cover.pdf
01 BAB I - III.pdf
02 BAB IV.pdf
03 BAB V.pdf
04 DAFTAR PUSTAKA.pdf
05 LAMPIRAN.pdf
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Universitas Bakrie

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