Analisis Faktor Motivasi Dan Persepsi Yang Mempengaruhi Keputusan Penggunaan Jejaring Facebook Pada Mahasiswa Indonesia Banking School
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Institusion
STIE Indonesia Banking School
Author
Putra, Rezki Hanolda
Subject
HD28 Management. Industrial Management
Datestamp
2024-07-18 02:52:58
Abstract :
The purpose of this research is to find out and to analyze the effect of motivation and perception and consumer?s attitude through decision making. The object of this research is social networking Facebook brand?s users are STIE Indonesia Banking School students. Based on the result of this research is known that motivation, perception and customer?s attitude are positively and significantly influenced the decision making to use social networking website, Facebook. Through decision making to use social networking facebook brand. The benefit of this research is used as a source of information for increasing users volume amount through consumer?s behavior Keywords: Motivation, perception and decition making attitude
The purpose of this research is to find out and to analyze the effect of motivation and perception and consumer?s attitude through decision making. The object of this research is social networking Facebook brand?s users are STIE Indonesia Banking School students. Based on the result of this research is known that motivation, perception and customer?s attitude are positively and significantly influenced the decision making to use social networking website, Facebook. Through decision making to use social networking facebook brand. The benefit of this research is used as a source of information for increasing users volume amount through consumer?s behavior Keywords: Motivation, perception and decition making attitude
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