Peranan Auditor Internal Untuk Meningkatkan Efisiensi Dan Efektifitas Pemasaran (Studi Kasus PT Bagoes Bersaudara)
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Institusion
STIE Indonesia Banking School
Author
Fadly, Amir
Subject
HF5601 Accounting
Datestamp
2024-07-16 03:16:25
Abstract :
This study focuses on the role of internal audit to improve efficiency and effectiveness of marketing at PT Bagoes Bersaudara. It attemps to achieve two main goals: (1) know the role of internal auditors PT Bagoes Bersaudara in improving the efficiency and effectiveness of marketing through the preparation of audit programs as well as constraints. (2) determine the role of internal auditors PT Bagoes Bersaudara in improving the efficiency and effectiveness of marketing through the implementation of the audit as well as constrain. Data were collected by observation, interview to internal controller, internal auditor, and marketing division in PT Bagoes Bersaudara. Research analysis were done by descriptive analysis with field study and literature study. The result showed that PT Bagoes Bersaudara have a good internal audit and an active role in improving the efficiency and effectiveness of marketing both in assessing the performance of services that can promote the implementation of the marketing company`s image in the public eye. Keywords : internal audit, audit program, marketing
This study focuses on the role of internal audit to improve efficiency and effectiveness of marketing at PT Bagoes Bersaudara. It attemps to achieve two main goals: (1) know the role of internal auditors PT Bagoes Bersaudara in improving the efficiency and effectiveness of marketing through the preparation of audit programs as well as constraints. (2) determine the role of internal auditors PT Bagoes Bersaudara in improving the efficiency and effectiveness of marketing through the implementation of the audit as well as constrain. Data were collected by observation, interview to internal controller, internal auditor, and marketing division in PT Bagoes Bersaudara. Research analysis were done by descriptive analysis with field study and literature study. The result showed that PT Bagoes Bersaudara have a good internal audit and an active role in improving the efficiency and effectiveness of marketing both in assessing the performance of services that can promote the implementation of the marketing company`s image in the public eye. Keywords : internal audit, audit program, marketing
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