Analisis Pengaruh Convience, Produk, Persepsi Harga, Dan Kepercayaan Terhadap Minat Beli Konsumen Pada Penjualan Online Experience Goods Di Facebook
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Institusion
STIE Indonesia Banking School
Author
Trianti, Novita
Subject
HD28 Management. Industrial Management
Datestamp
2024-07-22 03:02:16
Abstract :
The objective of this research is to discover the significant effect both simultaneously and partially from the influence of convenience, product, the perceived price, and trust to the consumer purchase intention in online sales of goods experience on facebook. Populations of this research are Jakarta people aged 15-50 who know that there is a sale clothing online on Facebook. The samples are obtained by using non-probability sampling method. As a result, from the Jakarta people, 100 people are used as the samples of this study. The statistic method used is double linear regression with initial test used is a test of normality, multiple regression analysis and classical assumption test. Hypothesis testing used t-statistics and F-statistics with 5% level of significant. The result of this research indicates that simultaneously, convenience and product do not have a significant impact on the consumer intention in online sales of goods experience on Facebook. Perceived price and trust have a significant impact on the consumer intention in online sales of goods experience on Facebook Keywords: Convenience, product, perceived price, trust, consumer purchase intention, shopping online, experience goods.
The objective of this research is to discover the significant effect both simultaneously and partially from the influence of convenience, product, the perceived price, and trust to the consumer purchase intention in online sales of goods experience on facebook. Populations of this research are Jakarta people aged 15-50 who know that there is a sale clothing online on Facebook. The samples are obtained by using non-probability sampling method. As a result, from the Jakarta people, 100 people are used as the samples of this study. The statistic method used is double linear regression with initial test used is a test of normality, multiple regression analysis and classical assumption test. Hypothesis testing used t-statistics and F-statistics with 5% level of significant. The result of this research indicates that simultaneously, convenience and product do not have a significant impact on the consumer intention in online sales of goods experience on Facebook. Perceived price and trust have a significant impact on the consumer intention in online sales of goods experience on Facebook Keywords: Convenience, product, perceived price, trust, consumer purchase intention, shopping online, experience goods.
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