Pengaruh Relationship Quality Terhadap Customer Loyality Fitness Center "Celebrity Fitness"
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Institusion
STIE Indonesia Banking School
Author
Lestari, Emillia Permata
Subject
HD28 Management. Industrial Management
Datestamp
2024-07-17 05:40:36
Abstract :
The researcher is highly interesting that there are a lot of opinions from several experts associated with the relationship quality, there is a variety of factors related to foster customer loyalty, this study used the relationship quality dimensions: trust, commitment and satisfaction. Thus the purpose of this study was to examine the effect of relationship quality on customer loyalty. This research is categorized as survey research with descriptive correlational method by taking a sample of the population and using questionnaire as the main data. The population in this research is a Celebrity Fitness member respondents selected by using nonprobabilitas sampling and purposive sampling techniques. Analysis of this research using multiple regression model are: (1) the trust has a significant influence on customer loyalty. (2) commitment to have a significant influence on consumer loyalty. (3) satisfaction has a significant influence on customer loyalty. (4) there is a significant effect together of the quality relationships through trust, commitment and satisfaction on consumer loyalty Keywords : relationship quality, customer loyalty
The researcher is highly interesting that there are a lot of opinions from several experts associated with the relationship quality, there is a variety of factors related to foster customer loyalty, this study used the relationship quality dimensions: trust, commitment and satisfaction. Thus the purpose of this study was to examine the effect of relationship quality on customer loyalty. This research is categorized as survey research with descriptive correlational method by taking a sample of the population and using questionnaire as the main data. The population in this research is a Celebrity Fitness member respondents selected by using nonprobabilitas sampling and purposive sampling techniques. Analysis of this research using multiple regression model are: (1) the trust has a significant influence on customer loyalty. (2) commitment to have a significant influence on consumer loyalty. (3) satisfaction has a significant influence on customer loyalty. (4) there is a significant effect together of the quality relationships through trust, commitment and satisfaction on consumer loyalty Keywords : relationship quality, customer loyalty
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