Keefektifan Upaya Demarketing Anti Smoking Campaigns Dan Tobacco Package Warning Labels Terhadap Intention To Quit Smoking Pada Konsumen Rokok Putih Di Jakarta
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Institusion
STIE Indonesia Banking School
Author
Tambariki, Canitgia
Subject
HD28 Management. Industrial Management
Datestamp
2024-07-22 02:50:47
Abstract :
Demarketing is an effort or tool to reduce or bound demand for consumption of a particular product or service on a permanent or temporary basis. The effect of this fact has made it essential for government and private sector to make use of demarketing plan to tackle with these circumstances. This study was conducted to determine the effect of anti smoking campaigns and tobacco package warning labels have an impact on attitude toward smoking and intention to quit smoking. This research is descriptive quantitive research with 120 respondents were collected by convenience sampling method. This study uses SEM analyze to test the data The result of this study is anti smoking campaigns has a positive significant to attitude toward smoking, tobacco package warning labels has a positive significant to attitude toward smoking, attitude toward smoking has a positive significant to intention toward smoking. Keywords: Demarketing, attitude toward smoking, anti smoking campaigns, tobacco package warning labels, intention to quit smoking.
Demarketing is an effort or tool to reduce or bound demand for consumption of a particular product or service on a permanent or temporary basis. The effect of this fact has made it essential for government and private sector to make use of demarketing plan to tackle with these circumstances. This study was conducted to determine the effect of anti smoking campaigns and tobacco package warning labels have an impact on attitude toward smoking and intention to quit smoking. This research is descriptive quantitive research with 120 respondents were collected by convenience sampling method. This study uses SEM analyze to test the data The result of this study is anti smoking campaigns has a positive significant to attitude toward smoking, tobacco package warning labels has a positive significant to attitude toward smoking, attitude toward smoking has a positive significant to intention toward smoking. Keywords: Demarketing, attitude toward smoking, anti smoking campaigns, tobacco package warning labels, intention to quit smoking.
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