Abstract :
This study aims to formulate the right vision and mission, determine strategies, and corporate plans for the Bank. This study uses the object of Bank XYZ which is located in Jakarta and is included in the category of BUKU 3 Bank. This research is classified as a descriptive and qualitative analysis method that emphasizes observing phenomena and focuses on the process and meaning of the results. Data were obtained through interviews and document review. The results of the analysis were obtained by using the SWOT analysis method, Porter's 5 Forces, and internal external environment analysis.