ANALISIS FAKTOR YANG MEMPENGARUHI KEPERCAYAAN NASABAH, KUALITAS PELAYANAN, SERVICE BRAND EQUITY, LOYALITAS NASABAH DALAM KEPUTUSAN PEMBELIAN PRODUK TABUNGAN RENCANA MANDIRI (STUDI KASUS PADA NASABAH PT BANK MANDIRI AREA JABODETABEK)
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Institusion

STIE Indonesia Banking School

Author

Purnomo, Hamzah Eko

Subject

HF5001 Business 

Datestamp

2022-10-29 13:37:52 

Abstract :
There are several things that affect the purchase of the savings plan Mandiri, among others, in terms of customer trust, service quality, service brand equity, and customer loyalty. Quantitative research generally uses an explanatory design, with the aim of expanding to test the hypothetical relationship between variables. With this type of research, it is clear that several hypotheses are being tested to determine their validity This research was conducted to analyze how the influence of customer trust, service quality, service brand equity, customer loyalty, on purchasing decisions on independent plan savings products at PT. The research realizes that this research on purchasing decisions has limitations, it only focuses on PT Bank Mandiri (Persero) tbk Jabodetabek area and in this study the authors took a sample of 80 bank independent customers.