Pengaruh Atribut Store Image Terhadap Store Loyality Konsumen Zara Cabang Pondok Indah
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Institusion
STIE Indonesia Banking School
Author
Prawiradimulia, Burhanudin
Subject
HD28 Management. Industrial Management
Datestamp
2024-07-18 02:20:46
Abstract :
This research is aimed to study empirically the effect of store image atribute to store loyalty. As for the object of the present study are consumers of ZARA Pondok Indah. There are eight independent variables and one dependent variable. The independent variables are atmosphere, convenience, facilities, institutional, merchandise, promotion, sales personnel and service. The dependent variable is store loyalty. The samples are obtained from the sample of 100 people of ZARA consumers around Jakarta. This statistics method used are test of validity, test of reability, test of normality, multiple regression analysis and classical assumption test. With interval scale 1-7. The results of this research shows that institutional, merchandise, promotion, and service has significant effect to store loyalty. Meanwhile atmosphere, convenience, facilities and sales personnel has no significant effect to store loyalty. Keywords: Store Image, Store Loyalty, Atmosphere, Convenience, Facilities, Institutional, Merchandise, Promotion, Sales Personnel and Service.
This research is aimed to study empirically the effect of store image atribute to store loyalty. As for the object of the present study are consumers of ZARA Pondok Indah. There are eight independent variables and one dependent variable. The independent variables are atmosphere, convenience, facilities, institutional, merchandise, promotion, sales personnel and service. The dependent variable is store loyalty. The samples are obtained from the sample of 100 people of ZARA consumers around Jakarta. This statistics method used are test of validity, test of reability, test of normality, multiple regression analysis and classical assumption test. With interval scale 1-7. The results of this research shows that institutional, merchandise, promotion, and service has significant effect to store loyalty. Meanwhile atmosphere, convenience, facilities and sales personnel has no significant effect to store loyalty. Keywords: Store Image, Store Loyalty, Atmosphere, Convenience, Facilities, Institutional, Merchandise, Promotion, Sales Personnel and Service.
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