Pengaruh Physical, Social Servicescape Dalam Membentuk Attachment Dan Word Of Mouth : Pada Konteks Coffee Shop
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Institusion
STIE Indonesia Banking School
Author
Shidqi, Luthfan
Subject
HD28 Management. Industrial Management
Datestamp
2023-05-25 09:16:25
Abstract :
his study aims to broaden the results of previous studies related to Physical Servicescape and Social Services for Place Attachments and their implications for Word of Mouth about Indonesian coffee shops. This research was conducted quantitatively through descriptive research designs, data collected through online surveys of millennial generation samples in Indonesia , to test the data hypothesis using the structural equation modeling (SEM) approach. The results of testing the hypothesis in this study indicate that Social Servicescape does not significantly influence Place Attachment and the Place Attachment hypothesis has a significant effect on Word of Mouth supported by Physical Servicescape which is positive so that it also has a positive impact on Word of Mouth. The respondents of this study are visitors who have made purchases menu on 2d The results of hypothesis testing in this study indicate that the variables in this study affect each other, namely Physical Servicescape has a positive impact on place attachments that can cause place attachments from consumers. In addition, if we look deeper, it appears that Physical Servicescape is the most dominant aspect that can build Word of Mouth in the context of this research.Kata Kunci:Social Servicescape, Physical Servicescape, Place Attachmeny, dan Word Of Mouth
his study aims to broaden the results of previous studies related to Physical Servicescape and Social Services for Place Attachments and their implications for Word of Mouth about Indonesian coffee shops. This research was conducted quantitatively through descriptive research designs, data collected through online surveys of millennial generation samples in Indonesia , to test the data hypothesis using the structural equation modeling (SEM) approach. The results of testing the hypothesis in this study indicate that Social Servicescape does not significantly influence Place Attachment and the Place Attachment hypothesis has a significant effect on Word of Mouth supported by Physical Servicescape which is positive so that it also has a positive impact on Word of Mouth. The respondents of this study are visitors who have made purchases menu on 2d The results of hypothesis testing in this study indicate that the variables in this study affect each other, namely Physical Servicescape has a positive impact on place attachments that can cause place attachments from consumers. In addition, if we look deeper, it appears that Physical Servicescape is the most dominant aspect that can build Word of Mouth in the context of this research.Kata Kunci:Social Servicescape, Physical Servicescape, Place Attachmeny, dan Word Of Mouth
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